The Media team oversees the lifecycle of a digital campaign, our broad supply chain and the quality of our inventory. Our Delivery team is responsible for meeting performance goals and fulfilling the budget for every campaign. The Inventory team is tasked with building and supporting our vast direct publisher exchange along with other platform partnerships. Traffic Quality ensures our supply maintains the highest possible standards for brand safety and viewability while eliminating fraud. Media proactively identifies campaign revenue and inventory scale opportunities. Daily monitoring procedures spot trends and provide analysis that drives client success, increases value to publishers and contributes to the overall security of every campaign and publisher. Media partners with all functions of Conversant to drive revenue, increase efficiencies and achieve strategic imperatives.
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